This fall we are doing a text (SMS) message campaign as part of our student ministry push to encourage reading the Bible.  Each weekday we will be sending a suggested reading to student who wants it; this reading will relate to what we are talking about during one of our weekly programs in each of the Middle School, High School, and College-Age Ministries.  There are several mass texting services out there, but the costs add up quickly.  Google Voice, with some work-arounds, can let you do that for free.